There are thousands of newsgroups and forums online.
They provide a fascinating and useful insight into the
minds and methods of others who share our interests.
They also act as an amazing resource for finding out
almost anything you positive need to understand .

Want your page critiqued? Ask at a forum.
Want to understand how to salvage Outlook? Ask at a forum.
Want to understand if a particular book is assessment of value buying? Ask
at a forum.

Almost anything is fair game - furnishing it is
reasonably on topic. And dropping in to forums is a
dazzling way for newcomers to a field to rub shoulders
with the old hands.

This openness leads to a temptation that is repeated
over and over again. "Ah," many all the people think, "a highly
explicit market! I must post an advertisement for my site and
watch them beat my door down to buy my wares."

Wrong. That is the fastest way to oblivion.

Forums are not advertising notice boards. They are not
like the pin board in the kitchen that anyone may put
up a for sale ad on.

Forums are much more like the coffee machine or the
water cooler. People hang out, swap ideas, chat for a
while. They dont want someone popping up every five
minutes trying to sell them something. They are trying
to chill out.

That is the warning. But like all warnings, it has a
caveat: there are ways to get your promoting communication
across - if you follow the unwritten rules.

So I figured Id write those unwritten rules down.

The key to marketing on forums and newsgroups is
not to.

As soon as you put up a post that even looks remotely
like an ad, you will usually either be removed by a
moderator or flamed by incensed members. Quite right.
They didnt ask for your commercial break and they
certainly do not appreciate your intrusion.

Then, the worst thing of all happens: your reputation
is shot. Anyone in business should have a mind to the
long term. It is pointless to try to make profit from
one promotion - the real worth of advertising is repeat
business. Spam the boards and forums and you will
quickly find that the word spreads. Nobody will want to
do business with you.

It isnt just buyers you will put off. The most
successful everybody online harness the power of joint
ventures - doing a deal with another marketer to sell
your product for a commission. If you become known as a
spammer, joint ventures will be a closed avenue for
you. Nobody will touch you.

But dont despair. There is a solution. It is to take a
softly, softly approach.

First, read every post on your target boards. Look out
for recurring themes as they will generally guide you to
areas you can research. Many an info product has been
born from questions raised on forums.

Next, whenever there is a question or comment that you
might add to - do so. Answer questions generously and
without trying to push any item or service.

If the board allows it (and it is vital to check the
rules), put a very short backlink to your web site in your
signature line. But on no account mention it in your
message.

For example, I might sign myself off like this:

Martin Avis
www.BizE-zine.com - Free Business Insights Every Friday

Every once in a while inquire of a relevant question. And
always graciously thank anyone who answers you, even if
you dont agree with them. That way you are not just
being polite, but you are also doubling your postings.
Never, ever enter into an argument over someones reply
to you - however rude they might seem.

Over measure , you will become a known member of the board.
People will appreciate your input and you will become
an accepted member.

When that measure comes, you can start to occasionally
mention your service or product in posts, providing the
relevancy is definately clear. But only those.

This way, the boards will become an excellent advertising
medium for you.

Any other way and you will get nowhere.

If this all sounds in any way cynical, I guess it is.
But it is based on the real, hard reality of Internet
etiquette: People do business with all the people they like.
Add trust to that and you see the whole picture.