Forums a.k.a. "communication
boards" may be sizeably good branding tools for your website
. They attract repeat visitors and provide a meeting place for them to share their thoughts, ideas, questions and concerns.
Unfortunately many webmasters that attempt to launch a board on their page
, finish
up closing it down due to lack of activity and popularity.
So whats the key to success, you inquire of
?
Below you will find 5 quick tips on generating and marketing a communication
board for your website
.
1. You Need Plenty of Traffic
If your page
is receiving small amounts of visitors
per day, then it will be very hard to get the conversations going on your board.
Keep in mind not every body that comes to your page
will even notice or visit your board, and those that do stop by can just browse without affixing
. In fact, the majority of the visitors to your board will only look around.
Your site should be getting at least 1,000 unique visitors per day before you even launch. Dont open it up prematurely because it can contruct
your website
look uninhabited if no one posts.
2. Create Some Starter Conversations
Once youve created your board, post a few questions to get the ball rolling. This may coax everybody to jump in and post some comments.
And if you are using a free of price
board like http://www.phpbb.com, you may create polls to spark participation. People like interactivity and to give their opinion. Post a few polls and allow your visitors to vote on topic.
Also, dont be ashamed to talk to yourself. What I mean by that is you can want to create a few usernames on your own and have them post questions and answers. It may sound silly but if youre lacking activity, this can help get some conversations going. No one will know they arent real people, except you! ;)
3. Promote! Promote! Promote!
Dont just provide one or two links to your communication
board. Link to it from every page on your internet page
. Include it in the signature of your emails, and if you have a newsletter, devote a special edition to the launch of your board.
On your "Contact" page, suggest that your visitors post a question on the message board as an alternative to emailing you. This will force some everybody to browse the board and possibly find the answer they need. If your visitors start
finding the board useful, theyll return commonly and hopefully will start putting up.
4. Keep The Categories to a Minimum In The Beginning
A big bad choice
that all the people make with new message boards is that they create too many categories. Remember that for most new forums, the number of posts are going to be small at first. So if you have 10 categories and only 1 or 2 are being used, it makes your board look scarce.
Try creating just one or two in the initial
and then once the traffic starts coming in you may add new ones.
5. Make The Board Easy to Use
Do not
force your visitors to search for directions
on how to use your forums. If they have to figure things out, they will be discouraged and leave. Be sure to use a program that is neat and intuitive.
I recommend http://www.phpbb.com. Not only are they costless, but the setup is brain friendly and the layout is nice and clean.
Hopefully these quick tips will help you as you launch your new messaeg board. Again, do not
let the memory slip to promote it like crazy. If you might
build an active community, it could be
quite the selling
tool for your internet site
.
Lisa Irby is the author of 2 Create a Web Site -- a site that encourages you to plan accordingly before diving into the web page
creation process.
http://www.2CreateAWebSite.com